AGENCY/CLIENT WORK EXPERIENCE
Sept. 2016-Present: Creative Director
Creative Hill — Seattle
Creative Hill focuses on branding, advertising and content, specializing in video scripting and sportswriting.
Since 2020, worked as a Sr. Consultant with Amazon Web Services (AWS) developing content, including videos, ebooks, case studies, data sheets, and copy for landing pages, social media, webinar decks and sales guides. Conducted detailed interviews and brainstorming sessions with subject matter experts on a wide variety of AWS Cloud offerings (Security, DevOps, Gen AI, etc.). Worked closely with AWS Partners, including Adobe, IBM, Deloitte, Coupa, Slalom, Smartsheet and dozens of others.
Projects have included work for Samsung Mobile as well as long-standing editorial writing for the Baltimore Orioles and Girls’ Life magazine and as a contributor to Baltimore Magazine. Scripted Samsung video for the global press event about the Galaxy Note7 battery issue. The video—featured on Samsung Newsroom, media outlets and social channels—received 675,000 views the first week and 300,000 views in a single day, resulting in the most organic views of any Samsung video ever. Worked on agency projects for Microsoft, AT&T, Citibank and T-Mobile as well as independently for Compass, a real estate platform.
May 2019-August 2019: Copy Lead
POP — Seattle
Managed a team of five copywriters on a comprehensive rebuild of much of the T-Mobile consumer website. Embedded at T-Mobile working with a team of copywriters, designers and client stakeholders. Through a narrative storytelling approach, customers are now able to find what they want about products, services and benefits in a radically simple way. Designed so that every page can be a point of entry, visitors to the site are led on a thoughtful and intuitive path through its pages.
July 2018-May 2019: Vice President, Creative Director May 2017-July 2018: Associate Creative Director
Edelman — Seattle
Led storytelling efforts on the Samsung and Puget Sound Energy accounts. Concepted and created campaigns and messaging for multinational brands. Work for Samsung included launch event/activation ideation and creating an award-inning social-influencer docu-series for Samsung Gear. Developed and delivered creative concepts and ideas across all platforms and new business pitches. Worked in partnership with senior account and planning leads to see projects from ideas to activations, completing projects on time and within budget. Managed copywriters, designers and video editors to deliver strategic and innovative creative for Microsoft Store and Xbox. Work included PSE’s carbon-reduction initiative digital campaign; California Walnuts video series; rebranding of international healthcare organization HIMSS; and numerous successful RFP pitches, including Sonos, Samsung Mobile and Kaiser Permanente. Other clients: Shell, Kellogg’s, Infiniti, Savers/Value Village and Charles Smith’s Wines of Substance.
June 2016-May 2017: Senior Digital Copywriter
F5 Networks — Seattle
Collaborated with stakeholders throughout multinational corporation to promote the brand, recruiting efforts and its network security solutions across F5.com. Transformed technical jargon into compelling, easily digestible, customer-facing content. Major projects included an overhaul of the F5 Careers portal—including sections on employee teams, global offices and company culture—as well as revamping F5 Briefing Centers content.
Feb. 2015-May 2016: Associate Creative Director
Wunderman Seattle — Seattle
Led a team of art directors and copywriters creating ongoing digital campaigns for T-Mobile. Responsible for maintaining consistent brand voice across channels as well as directing naming exercises for Un-carrier initiatives.Special focus on driving benefit awareness among current customers, including B2B subscribers. Engaged with client throughout the creative process to ensure all objectives and timelines were in line with expectations.
Feb. 2010-Feb. 2015: Senior Copywriter
VML/Seattle Wunderman Network/Y&R Group Seattle — Seattle
Successfully collaborated with art directors, account services, tech and program management to produce effective consumer and B2B retention/acquisition marketing campaigns for T-Mobile. Involved in all aspects of creative process from concepting to final execution with super-fast turnaround. Substantial digital copywriting experience—from MMS and emails to social posts, landing pages and scripting numerous Web videos. Chief copywriter on Microsoft’s “Scroogled” campaign (“hard hitting” and a “success” says AdvertisingAge) resulting in several network television commercials as well as full-page print advertising appearing in the New York Times, Washington Post and Wall Street Journal. Developed comprehensive worldwide copy library for Microsoft to support launch of Kinect for Xbox. Other client work included Gap, Microsoft Bing and REI.
PREVIOUS WORK EXPERIENCE
Sept. 2005-Dec. 2009: Various Web Producer Roles
Microsoft Corp. — Redmond, Wash.
MSN Entertainment, Video & Sports, MSNBC.com Newsroom, MSN Health & Fitness, MSN Homepage, MSN Encarta
Responsibilities included copy editing; maintaining hub pages; choosing editorial content; writing headlines and occasional blogs based on relevant news items, pop culture and current events.
Jan. 1991-Sept. 2005: Founding Editor
Simone Enterprises, Inc. — Baltimore, Md.
Founded Outside Pitch, a highly successful Baltimore Orioles news magazine along with other publications focused on NFL, NBA and NHL teams.
EDUCATION
Aug. 1985-July 1989: The George Washington University — Washington, D.C.
Bachelor of Arts in political science with concentrations in English and journalism.
May-Aug. 1984: Georgetown University — Washington, D.C.
Program for exceptional high school students. Received 12 hours of college credit in English and international relations.