SUMMARY
Award-winning creative director with extensive experience ranging from national television commercials for Microsoft to technical copywriting for Samsung and Amazon Web Services (AWS). Currently open to on-site, hybrid and remote full-time opportunities as well as temporary W2 and 1099 hourly freelance and contract engagements through Creative Hill, LLC.
AGENCY/CLIENT WORK EXPERIENCE
Creative Hill, LLC, Seattle
Creative Director/Copywriter
Sept. 2016-Present
Focuses on marketing, branding, advertising and content creation.
Specializes in video scripting and technical copywriting, making complex concepts relatable to help brands persuade customers and drive sales and adoption.
Nearly six years of experience as a Sr. Consultant developing marketing content for AWS.
Conducted detailed interviews and brainstorming session with subject matter experts on a wide variety of AWS Cloud offerings (Security, DevOps, Gen AI, etc.).
Brands worked with: Samsung, AWS, Microsoft, AT&T, Citibank, T-Mobile, and Compass; AWS Partners including Adobe, IBM, Deloitte, Coupa, Slalom, Smartsheet and dozens of others.
Agencies worked with: Publicis, RAPP/Javelin/Track (Omnicom agencies), Rational, The Storied Future, Bridge Partners
Skills: Creative direction, consulting, storytelling, copywriting, video scripting, technical copywriting, branding, marketing strategy, digital marketing, Associated Press Stylebook and The Chicago Manual of Style.
Assets created (available on request): Videos, infographics, social media, eBooks, blogs, solution briefs, case studies, emails, first call deck and sports writing.
Work featured in: Ad Age, The Washington Post, The Economist, The Atlantic, NPR’s Wait, Wait... Don’t Tell Me!, USA Today, TechCrunch, Tech Radar, Computer World and Marketplace from American Public Media.
Results: Scripted Samsung video for the global press event about the Galaxy Note7 battery issue. The video, featured on Samsung Newsroom, media outlets and social channels, received 675,000 views the first week and 300,000 views in a single day, resulting in the most organic views of any Samsung video ever.
POP, Seattle
Copy Lead
May 2019-August 2019
Managed a team of five copywriters on a comprehensive rebuild of much of the T-Mobile consumer website.
Embedded at T-Mobile working with a team of copywriters, designers and client stakeholders.
Results: 30+ new and/or redesigned marketing pages to improve wayfinding, brand storytelling and SEO optimization. 100+ pages received additional formatting/cleanup.
Edelman, Seattle
Vice President, Creative Director
July 2018-May 2019
Associate Creative Director
May 2017-July 2018
Led storytelling efforts on the Samsung and Puget Sound Energy accounts.
Concepted and created campaigns and messaging for multinational brands.
Work for Samsung included launch event/activation ideation and creating an award-winning social-influencer docu-series for Samsung Gear.
Managed copywriters, designers and video editors to deliver strategic and innovative creative for Microsoft Store and Xbox.
Work included PSE’s carbon-reduction initiative digital campaign; California Walnuts video series; rebranding of international healthcare organization HIMSS; and numerous successful RFP pitches, including Sonos, Samsung Mobile and Kaiser Permanente.
Other clients: Shell, Kellogg’s, Infiniti, Savers/Value Village and Charles Smith’s Wines of Substance.
Results: The Samsung Wearables Influencer Activation won a Shorty Awards Gold Honor. The content generated over 21 million impressions and more than 7.4 million video views. Only 18% of viewers had heard of Samsung wearables prior to seeing the content, but more than 8 in 10 were favorable after viewing. After being exposed to content, purchase consideration rose by 36%.
F5, Seattle
Senior Digital Copywriter
June 2016-May 2017
Collaborated with stakeholders throughout multinational corporation to promote the brand, recruiting efforts and its network security solutions across F5.com.
Transformed technical jargon into compelling, easily digestible, customer-facing content.
Results: Major overhaul of the F5 Careers portal, including sections on employee teams, global offices and company culture, as well as revamping F5 Briefing Centers content.
Wunderman Seattle, Seattle
Associate Creative Director
Feb. 2015-May 2016
Led a team of art directors and copywriters creating ongoing digital campaigns for T-Mobile.
Responsible for maintaining consistent brand voice as well as directing naming exercises for “Un-carrier” initiatives.
Special focus on driving benefit awareness among current customers, including B2B subscribers.
Engaged with client throughout the creative process to ensure all objectives and timelines were in line with expectations.
Results: Worked on team that grew T-Mobile account from a $400K project to a $35M, multi-year retainer and helped T-Mobile win DMA Marketer of the Year.
VML/Seattle Wunderman Network/Y&R Group Seattle, Seattle
Senior Copywriter
Feb. 2010-Feb. 2015
Successfully collaborated with art directors, account services, tech and program management to produce effective consumer and B2B retention/acquisition marketing campaigns for T-Mobile.
Involved in all aspects of creative process from concepting to final execution with super-fast turnaround. Substantial digital copywriting experience, from texts and emails to social posts, landing pages and scripting numerous web videos.
Chief copywriter on Microsoft’s “Scroogled” campaign (“hard hitting” and a “success” says AdvertisingAge) resulting in several network television commercials as well as full-page print advertising appearing in the New York Times, Washington Post and Wall Street Journal.
Developed comprehensive worldwide copy library for Microsoft to support launch of Kinect for Xbox. Other client work included Gap, Microsoft Bing, REI, and G’Day Imports (Bombora and Cooranbong vodkas).
Results: Quick-twitch competitive marketing campaigns for Microsoft against Google garnered significant press buzz and a multi-point reduction in Google’s favorability rating, enabling Bing’s growth to 20% search market share.
PREVIOUS WORK EXPERIENCE
Microsoft, Redmond, Wash.
Various Web Producer Roles
MSN Entertainment, Video & Sports, MSNBC.com Newsroom, MSN Health & Fitness, MSN Homepage, MSN Encarta
EDUCATION
The George Washington University, Washington, D.C.
Bachelor of Arts
Georgetown University, Washington, D.C.
Liberal arts coursework