CAMPAIGN WORK
SAMSUNG WEARABLES INFLUENCER ACTIVATION
Associate Creative Director
Together with Samsung Mobile, we created a Shorty Award winning social media campaign and video docu-series featuring seven influencers in the U.S., U.K. and Australia.
SAMSUNG NOTE7
Associate Creative Director
Scripted the video to support the global press event revealing the cause of the Galaxy Note7 battery issue. The video—featured on Samsung Newsroom, media outlets and social channels—received 675,000 views the first week and 300,000 views in a single day, resulting in the most organic views of any Samsung view ever.
HIMSS
Creative Director
Scripted motion-graphics video launching new branding for international healthcare organization.
PUGET SOUND ENERGY CARBON REDUCTION CAMPAIGN
Creative Director
Guided the copywriting and contributed to the overall creative effort for integrated campaign that included video, social and digital.
CALIFORNIA WALNUTS
Creative Director
Video series promoting heart-heath benefits of walnuts.
MICROSOFT BING PULSE
Senior Copywriter
Campaign centered around President Obama’s 2014 State of the Union address. Using real-time polling, we crafted an ad using reactions from the speech that appeared in the next morning’s Washington Post.
MICROSOFT COMPETE
Senior Copywriter
Chief copywriter on Microsoft’s “Scroogled” campaign (“hard hitting” and a “success” says AdvertisingAge) resulting in several network television commercials as well as full-page print advertising appearing in the New York Times, Washington Post and Wall Street Journal.
T-MOBILE
Associate Creative Director
Social video series highlighting Un-carrier moves.
G’DAY IMPORTS
Senior Copywriter
Led copy effort for Australian wine and spirits brand.
corporate website
F5
Senior Digital Copywriter
Lead copywriter for overhaul of the F5 Careers portal—including sections on employee teams, global offices and company culture—as well as revamping F5 Briefing Centers content.
LOYALTY PROGRAMS
GAP INC. | BANANA REPUBLIC
Senior Copywriter
Copywriter for launch of Banana Republic’s Embark loyalty program.
T-MOBILE
Senior Copywriter
Senior copywriter on large-scale CRM initiative.
NATIONAL MEDIA CAMPAIGNS
MICROSOFT
Senior Copywriter
Chief copywriter on numerous major Microsoft campaigns with full-page print advertising appearing in the New York Times, Washington Post and Wall Street Journal.
DIRECT MAIL
T-MOBILE
Senior Copywriter
Lead copywriter for consumer and B2B retention/acquisition marketing campaigns during the disruptive Un-carrier era.
Consumer
Business-to-business
