CAMPAIGN WORK
SAMSUNG WEARABLES INFLUENCER ACTIVATION
Creative Director
Together with Samsung Mobile, we created a Shorty Award winning social media campaign and video docu-series featuring seven influencers in the U.S., U.K. and Australia.
SAMSUNG NOTE7
Associate Creative Director
Scripted the video to support the global press event revealing the cause of the Galaxy Note7 battery issue. The video—featured on Samsung Newsroom, media outlets and social channels—received 675,000 views the first week and 300,000 views in a single day, resulting in the most organic views of any Samsung view ever.
CITIBANK
Senior Copywriter
Wrote copy for in-branch video series designed to educate prospective customers about offers and motivate them to learn more.
HIMSS
Creative Director
Scripted motion-graphics video launching new branding for international healthcare organization.
PUGET SOUND ENERGY CARBON REDUCTION CAMPAIGN
Creative Director
Guided the copywriting and contributed to the overall creative effort for integrated campaign that included video, social and digital.
CALIFORNIA WALNUTS
Creative Director
Video series promoting heart-heath benefits of walnuts.
MICROSOFT BING PULSE
Senior Copywriter
Campaign centered around President Obama’s 2014 State of the Union address. Using real-time polling, we crafted an ad using reactions from the speech that appeared in the The Washington Post the next morning.
MICROSOFT COMPETE
Senior Copywriter
Chief copywriter on Microsoft’s “Scroogled” campaign (“hard hitting” and a “success” says AdvertisingAge) resulting in several network television commercials as well as full-page print advertising appearing in The New York Times, The Washington Post and
The Wall Street Journal.
T-MOBILE
Associate Creative Director
Social video series highlighting “Un-carrier” moves.
G’DAY IMPORTS
Senior Copywriter
Led copy effort for Australian spirits brand.
Out of home
T-MOBILE
Senior Copywriter
Created messaging for digital billboard in Times Square above the T-Mobile Signature Store.
eBooks
MICROSOFT SECURITY
Creative Director
Developed team playbook on safeguarding data throughout the company.
MICROSOFT DYNAMICS 365
Senior Strategist and Copywriter
Wrote thought-leadership eBook on supply chain targeted at business and C-suite decision makers.
corporate websites
F5
Senior Digital Copywriter
Lead copywriter for overhaul of the F5 Careers portal—including sections on employee teams, global offices and company culture—as well as revamping F5 Briefing Centers content.
POP
Copy Lead
I managed a team of five copywriters on a comprehensive rebuild of much of the T-Mobile consumer website. Through a narrative storytelling approach, customers were enabled to find what they want about products, services and benefits in a radically simple way.
LOYALTY PROGRAMS
GAP INC. | BANANA REPUBLIC
Senior Copywriter
Copywriter for launch of Banana Republic’s Embark loyalty program.
T-MOBILE
Senior Copywriter
Senior copywriter on large-scale CRM initiative.
NATIONAL MEDIA CAMPAIGNS
MICROSOFT
Senior Copywriter
Chief copywriter on numerous major Microsoft campaigns with full-page print advertising appearing in the New York Times, Washington Post and Wall Street Journal.
DIRECT MAIL
T-MOBILE
Senior Copywriter
Lead copywriter for consumer and B2B retention/acquisition marketing campaigns during the disruptive “Un-carrier” era.
Consumer
Business-to-business
