I’m an award-winning Seattle-based creative director with a background stretching from Capitol Hill to MLB ballparks, NFL stadiums and NBA/NHL arenas.
Before joining Edelman on the Samsung account, I was at F5 Networks for a year. Previously I was at VML/Y&R Group Seattle/Wunderman, where I was lead writer on the T-Mobile and G’Day spirits accounts. For a year, I helmed the copy effort for the agency’s “Compete” team for Microsoft, scripting numerous television commercials and web videos. I was a primary contributor to Microsoft's copy library for the Kinect for Xbox 360 launch.
I also did several contract stints at MSN and MSNBC and even worked at the Senate Foreign Relations Committee during college. Before moving to Seattle, I founded a number of sports magazines and directed the editorial operations of the publications, which focused on the Baltimore Orioles, the Washington Football Team and the Baltimore Ravens as well as the Washington Bullets and Capitals.
ACCOLADES about my work
Shorty Awards 2019
Gold Distinction
"... the most interesting piece of advertising in 2013"
USA Today
With 'Scroogled' Success, Could Attack Ads Be the Way of the Future for Consumer Tech?
AdvertisingAge
Microsoft hits Google with e-mail privacy campaign
The Washington Post
Microsoft’s Scroogled Ad Campaign Appears To Be Working
TechCrunch
“Have you been duped by a bad search?” asks scroogled.com, a cheeky website …"
The Economist
"It's a clever campaign colored with the 'look how evil they are' language of a social movement …"
Tech Radar
“This is more than just an ad. This is a fully realized advocacy campaign."
Computer World
Google users get 'Scroogled' in Microsoft's new ads
Marketplace